Frito-Lay's SunChips Brand and National Geographic Team With Eco Ambassadors to Celebrate People Taking Small Steps for Big Change
SunChips, a brand of Frito-Lay North America, a division of PepsiCo, and National Geographic announced today that environmental experts and green champions, along with American consumers, will help determine the winners of its "Green Effect" national contest, now underway.
PLANO, Texas -- SunChips, a brand of Frito-Lay North America, a division of PepsiCo, and National Geographic announced today that environmental experts and green champions, along with American consumers, will help determine the winners of its "Green Effect" national contest, now underway. Among the green leaders judging this contest are Oscar(R)-winning actor Edward Norton, National Geographic's Boyd Matson, eco-activist Jayni Chase, Phaedra Ellis-Lamkins, CEO of Green for All and Dave Haft, Group Vice President, Sustainability and Productivity, Frito-Lay. The "Green Effect" contest kicked-off on Earth Day, April 22, 2009, and to-date more than 1,200 entries with ideas on how to make communities greener have been sumbitted, for the chance to win one of five grants to help the winners turn their green ideas into reality. Online submissions will be accepted at www.GreenEffect.com until June 8, 2009.
