THE BLACK EYED PEAS PARTNERS WITH RETHINK, GREEN FOR ALL, AND LEAGUE OF CONSERVATION VOTERS ON ENERGY NEVER DIES TOUR

WASHINGTON – The Multi-Platinum group, The Black Eyed Peas, today announced a partnership with Rethink, Green For All and League of Conservation Voters (LCV) to raise awareness about climate change and to promote a strong clean-energy economy during the U.S. leg of their 2010 The E.N.D. World Tour.

will.i.am, member of six-time Grammy Award winning The Black Eyed Peas said, “From creating new sustainable products out recycled bottles to capping harmful global warming pollution, the actions and policies that protect the planet for future generations are the same as those that create new jobs and economic opportunities. The Peas are proud to be getting the word out about these important efforts, and we hope everyone coming to the shows and visiting our website will get involved and take action.”

The campaign launched in Washington, D.C., and will continue throughout the band’s 23 U.S. tour stops. Each city features a unique recycling initiative with Rethink, an innovative fabric and apparel company that focuses on producing sustainable fabric from recycled plastic bottles. Green For All volunteers will encourage fans at each tour venue to recycle their plastic bottles, which will eventually be converted into fabric to produce The Black Eyed Peas merchandise including t-shirts.

In addition to supporting this recycling initiative, non-profit partners Green For All and LCV are conducting community outreach and educational events, including conversations around jobs and opportunities in the green industry.

“Green For All is looking forward to working with The Black Eyed Peas on this national platform to continue changing the face of environmentalism,” said Green For All CEO Phaedra Ellis-Lamkins. “Green is not just a color. It is about bringing economic opportunity to struggling neighborhoods.”

Across the country, communities continue to reel from record rates of unemployment. The campaign will work with fans to build momentum for comprehensive clean energy and climate legislation in Congress that puts America back to work.

"The League of Conservation Voters is excited about the opportunity to partner with The Black Eyed Peas to build support for action that creates millions of new clean-energy jobs and protects the planet from global warming pollution," said LCV President Gene Karpinski. "It's time for our senators to work together to swiftly pass comprehensive clean energy and climate legislation -- so to quote The Black Eyed Peas, our message to the U.S. Senate is simple: 'Let's get it started.'"

The MusicMatters division of Effect Partners in conjunction with The Black Eyed Peas World Tour promoter, AEG Live, is managing the campaign for the band.

To learn more about events at each E.N.D. World Tour stop, visit www.blackeyedpeas.com

Rethink (http://www.rethinkfabrics.com/)

RETHINK TM is a Seattle based division of Sustainable Solutions Group. RETHINK’s mission is simple: We seek to fulfill the growing demand of eco-conscious apparel consumers, not only through efficient and intelligent use of the Earth’s limited resources, but by taking sustainable and recycled products into mainstream. An equally important goal is to change the image of being “Green”…..this is hip… not hippie.

Green For All (http://www.greenforall.org/)

Green For All is a national organization dedicated to improving the lives of all Americans through a clean-energy economy. The organization works in collaboration with the business, government, labor and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry – all while holding the most vulnerable people at the center of its agenda.

League of Conservation Voters (http://www.lcv.org/)

The League of Conservation Voters (LCV) is a national non-profit organization that works to turn environmental values into national priorities. To secure the environmental future of our planet, LCV advocates for sound environmental policies, elects pro-environment candidates who will adopt and implement such policies, provides the state LCVs with the resources and tools to accomplish and sustain their mission.

AEG Live (http://www.aeglive.com/)

AEG Live is a subsidiary of Anschutz Entertainment Group, one of the leading providers of live entertainment and sports in the world. AEG Live is dedicated to all aspects of live entertainment and multi-media production and is the second largest concert promotion, special event and touring company in the world.

EFFECT Partners (http://www.effectpartners.com/)

Effect Partners works with brands and bands to create social change. EFFECT Partners is a pioneer and the recognized experts on best practices in sustainability and social change marketing. EFFECT has created the concept of CO2 offsets for the music industry, the EnviroRider™ for green touring, and many more industry tools. Additionally, EFFECT is called on by many of the world’s largest companies to help develop and execute their sustainability campaigns.